Wire report
Alex Choueiri Named CEO of Bluemercury
The former Kering Beauté Americas CEO and L’Oréal veteran is joining the beauty retailer, which is owned by Macy's Inc.
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The former Kering Beauté Americas CEO and L’Oréal veteran is joining the beauty retailer, which is owned by Macy's Inc.
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What happened
According to Women’s Wear Daily’s linked report, Alex Choueiri Named CEO of Bluemercury, The former Kering Beauté Americas CEO and L’Oréal veteran is joining the beauty retailer, which is owned by Macy’s Inc.
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-07-14T20:30:00+00:00.
What to watch
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Source
Primary source: Alex Choueiri Named CEO of Bluemercury via Women’s Wear Daily. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- Alex Choueiri Named CEO of BluemercuryWomen's Wear Daily - 2026-07-14T20:30:00+00:00
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