Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships

Andrea Zapata, a veteran of the rapidly changing fields of audience research and measurement, has joined VideoAmp, one of a bevy of upstart measurement-technology firms hoping to make inroads with media companies that have typcially relied on Nielsen to count viewers and demonstrate advertising effectiveness. Zapata will lead VideoAmp’s outreach to media agencies and advertisers, […]

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According to Variety’s linked report, Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships, Andrea Zapata, a veteran of the rapidly changing fields of audience research and measurement, has joined VideoAmp, one of a bevy of upstart measurement-technology firms hoping to make inroads with media companies that have typcially relied on Nielsen to count viewers and demonstrate advertising effectiveness. Zapata will lead VideoAmp’s outreach to media agencies and advertisers, […]

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The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-07-21T13:00:00+00:00.

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Primary source: Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships via Variety. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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