Elf Beauty CEO on Gen Alpha, Record Sales and Cracking the US

After cracking the US with a clear value proposition that seduced Gen Z, CEO Tarang Amin is looking to spread Elf’s retail footprint further afield. His next bets? Gen Alpha, haircare, and a global partner network.

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What happened

According to Vogue’s source item, Elf Beauty CEO on Gen Alpha, Record Sales and Cracking the US, After cracking the US with a clear value proposition that seduced Gen Z, CEO Tarang Amin is looking to spread Elf’s retail footprint further afield. His next bets? Gen Alpha, haircare, and a global partner network.

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The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-11-06T05:30:00+00:00.

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Primary source: Elf Beauty CEO on Gen Alpha, Record Sales and Cracking the US via Vogue. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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