Google is letting social media stars customize their search result page

What happened

According to The Verge’s source item, Google is letting social media stars customize their search result page, Google now lets big creators and publishers in the US claim dedicated profiles in Search to highlight things like videos, articles, and their other profiles online. But this feature won’t be available to most people or organizations; Google is limiting it to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, […] Google now lets big creators and publishers in the US claim dedicated profiles in Search to highlight things like videos, articles, and their other profiles online. But this feature won’t be available to most people or organizations; Google is limiting it to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000 followers on TikTok. You’ll need to meet the minimum on one of those platforms and be at least 18 years old to make a Search profile. In demo videos , Google shows how a Search profile ca

Context

The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-04T18:32:23+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: Google is letting social media stars customize their search result page via The Verge. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.