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Phil Schiller is leaving his biggest jobs at Apple

Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," Bloomberg reports. Schiller initially joined Apple in 1987 and became the company's […] Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg . Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," Bloomberg reports. Schiller initially joined Apple in 1987 and became the company's head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, but only started heading up the store in 2015. Over the years, Schiller has played a role in

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Why it mattersTechnology

Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," Bloomberg reports. Schiller initially joined Apple in 1987 and became the company's […] Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg . Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," Bloomberg reports. Schiller initially joined Apple in 1987 and became the company's head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, but only started heading up the store in 2015. Over the years, Schiller has played a role in

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According to The Verge’s source item, Phil Schiller is leaving his biggest jobs at Apple, Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue “working on unspecified initiatives,” Bloomberg reports. Schiller initially joined Apple in 1987 and became the company’s […] Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg . Following the change, Schiller will keep his Apple Fellow title and continue “working on unspecified initiatives,” Bloomberg reports. Schiller initially joined Apple in 1987 and became the company’s head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, but only started heading up the store in 2015. Over the years, Schiller has played a role in

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The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-08-31T16:54:07+00:00.

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Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

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Primary source: Phil Schiller is leaving his biggest jobs at Apple via The Verge. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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