Wire report
The Ferrari Luce has at least 500 fans
Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell "just under 500" Luce units this year, and reached that […] Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV . Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell "just under 500" Luce units this year, and reached that target this month. Luce sales so far were reportedly driven by "strong demand from China," where EV sales have already taken off from makers like Geely, Lynk & Co, and Zeekr . The Financial Times says Ferrari
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Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell "just under 500" Luce units this year, and reached that […] Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV . Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell "just under 500" Luce units this year, and reached that target this month. Luce sales so far were reportedly driven by "strong demand from China," where EV sales have already taken off from makers like Geely, Lynk & Co, and Zeekr . The Financial Times says Ferrari
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What happened
According to The Verge’s linked report, The Ferrari Luce has at least 500 fans, Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell “just under 500” Luce units this year, and reached that […] Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV . Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell “just under 500” Luce units this year, and reached that target this month. Luce sales so far were reportedly driven by “strong demand from China,” where EV sales have already taken off from makers like Geely, Lynk & Co, and Zeekr . The Financial Times says Ferrari
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-07-29T15:28:50+00:00.
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Source
Primary source: The Ferrari Luce has at least 500 fans via The Verge. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- The Ferrari Luce has at least 500 fansThe Verge - 2026-07-29T15:28:50+00:00
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