Wire report
Upscale Deodorant Brand To My Ships Smells the Future
Daniel Bense, a former Aseop and Sunspel executive, founded deodorant and fragrance label To My Ships in 2024 and is already eyeing expansion into new territories and categories.
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Daniel Bense, a former Aseop and Sunspel executive, founded deodorant and fragrance label To My Ships in 2024 and is already eyeing expansion into new territories and categories.
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What happened
According to Vogue’s source item, Upscale Deodorant Brand To My Ships Smells the Future, Daniel Bense, a former Aseop and Sunspel executive, founded deodorant and fragrance label To My Ships in 2024 and is already eyeing expansion into new territories and categories.
Context
The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-05-22T09:00:00+00:00.
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Source
Primary source: Upscale Deodorant Brand To My Ships Smells the Future via Vogue. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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